Privacy Policy

Privacy Policy

Last updated: 03.09.2026

This Privacy Policy describes how Huli Huli Retail Ltd, trading as The Huli Huli Sauce Co Ltd. (“Huli Huli,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit our website, use our services, or make a purchase from www.hulihuli.co.uk (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected under this Privacy Policy.

We are registered in England and Wales. This Privacy Policy is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we mean information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information including your username, password, security questions, and other information used for account security purposes.
• Customer support information including the information you choose to include in communications with us, for example when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as our website hosting and WooCommerce plugin providers.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with the products you have requested, in order to perform our contract with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, “Third Party Websites and Links.”

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, send notifications related to your account, purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, and facilitate returns and exchanges.

Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and showing you advertisements for products or services. This may include tailoring the Services and advertising on our Site and other websites. Where we rely on legitimate interests as our legal basis for this processing, this is our legitimate interest in promoting and selling our products, under Article 6(1)(f) UK GDPR. Where required by law, we will ask for your consent before sending marketing communications, and you can withdraw that consent at any time.

Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. The legal basis for this processing is our legitimate interest in keeping our website secure for you and other customers, under Article 6(1)(f) UK GDPR.

Communicating with You and Service Improvement. We use your personal information to provide customer support and improve our Services. This is in our legitimate interests in being responsive to you, providing effective service, and maintaining our relationship with you, under Article 6(1)(f) UK GDPR.

Cookies

Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and Services (including to remember your actions and preferences), and to run analytics and better understand how visitors use the Services, in our legitimate interests to administer, improve and optimise the Services. We may also permit third parties and service providers to use Cookies on our Site to better tailor content, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can set your browser to remove or reject Cookies through your browser controls. Please note that removing or blocking Cookies may negatively affect your experience and cause some features of the Services to work incorrectly or become unavailable. Blocking Cookies may not fully prevent how we share information with third parties such as advertising partners.

Where required by UK law, we will ask for your consent to non-essential cookies via a cookie banner when you first visit the Site.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfilment, legitimate purposes, and other reasons set out in this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct or consent to our disclosure of certain information to third parties, such as to ship you products, or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or sale, to comply with legal obligations (including responding to court orders or similar requests), to enforce our terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal information for the purposes set out above:

We do not sell your personal information, and we do not disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you submit content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to information you choose to make available to others and cannot ensure that parties with access to that information will respect your privacy or keep it secure. We are not responsible for the privacy or security of information you make publicly available, or for the accuracy, use or misuse of any information you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found there. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us using the details below to request that it be deleted.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations (e.g., UK tax and accounting requirements), resolve disputes, or enforce our contracts and policies.

Your Rights

Under UK data protection law, you have certain rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances; in some cases we may decline your request as permitted by law.

• Right of access — you can request a copy of the personal information we hold about you and details of how we use and share it.
• Right to rectification — you can ask us to correct inaccurate or incomplete personal information.
• Right to erasure — you can ask us to delete your personal information in certain circumstances.
• Right to restrict processing — you can ask us to pause or limit how we use your personal information.
• Right to data portability — you can ask us to provide your personal information in a portable format, or transfer it to another organisation, in certain circumstances.
• Right to object — you can object to our processing of your personal information where we rely on legitimate interests, including for direct marketing.
• Right to withdraw consent — where we rely on your consent to process personal information, you can withdraw it at any time.
• Right to complain — you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk or by calling 0303 123 1113. We’d appreciate the chance to address your concerns directly first, so please contact us before doing so.
• Managing communication preferences — we may send you promotional emails, and you can opt out at any time using the unsubscribe link in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You may exercise any of these rights by contacting us using the details below. We may need to verify your identity (e.g., using your email address or order information) before responding to your request. We will respond within the timeframes required by UK data protection law and will not discriminate against you for exercising these rights.

International Transfers

We do not currently sell or ship outside the UK, so in most cases your personal information stays within the UK. Where we use service providers based outside the UK (for example, cloud hosting or payment processing), we will ensure an appropriate safeguard is in place, such as the UK’s International Data Transfer Agreement, an adequacy decision, or equivalent contractual protections, before transferring your data.

Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

Email: info@hulihuli.com

Post: The Huli Huli Sauce Co Ltd, Fawley House, 2 Regatta Place, Marlow Road, Bourne End, Bucks, SL8 5TD, United Kingdom

The Huli Huli Sauce Co Ltd is registered in England and Wales, company number 17217191.

For the purposes of UK data protection law, The Huli Huli Sauce Co Ltd is the data controller of your personal information.