Our Story
OUR FLAVOUR
From our signature Huli Huli marinade to our award winning Volcano mayo, each bottle is made with craftsmanship and just the right kick.
It started with a US Navy chief and a pop-up restaurant in Mexico.
In 2019, J.T. — who was stationed in Hawaii — introduced us to Huli Huli chicken, and talked us into putting it on the menu. It sold out. Fast forward to 2021, back in the UK, we took it to food festivals expecting the chicken to be the star. Instead, people kept asking about the sauce.
That reaction became the brand. What started as marinade sold alongside a street food stall grew into a full range — Volcano Mayo, Miso Sesame Ginger Dressing, Pineapple & Mango Chilli Sauce — each one built the same way: small-batch, carefully tested, no shortcuts. Volcano Mayo alone took two years to get right and went on to win a Great Taste Award.
Today, Huli Huli sauces sits in larders across the UK — home cooks, independent retailers, deli’s, farm shops, restaurants, and street food vendors among them. Same flame-grilled, Pacific-fusion flavour, whether you’re marinating a Tuesday-night dinner or running a food truck.
TIMELINE
US Navy chief J.T. introduces us to Huli Huli chicken and convinces us to put it on the menu at our pop-up. It's a hit.
Huli Huli Street Food launches at festivals and events across the country. The chicken draws the crowds — but it's the sauce people keep asking to take home.
We start selling small-batch sauces online, made in our home kitchen alongside our existing catering business.
Two years in development, Volcano Mayo launches — an explosion of Pacific rim flavour. It wins a two-star Great Taste Award, and we trademark the name.
Production scales up to bring bold, flame-grilled Pacific flavour to kitchens across Britain and beyond.
TESTIMONIALS
PEOPLE ARE OBSESSED
Best ribs I’ve had in 20 years
Foodies Festival
Happy Customer
When will the Volcano mayo be back in stock? I need my fix
Happy Customer
Best chicken ever and my kids are fussy eaters
Happy Customer
I can’t stop pouring this Sesame, Miso & Ginger dressing on everything
Happy Customer
The flavour in the chicken is amazing and the salsas are out of this world. Especially the fiery mayo
Happy Customer
